Toyota seems to have hit the sweet spot with they're Super Bowl 2013 commercial featuring actress Kaley Cuoco. This spot titled “Wish Granted” features Kaley Cuoco as the RAV4 Genie granting the Henderson family any wish they want.
The commercial seems to have the right mix of appealing to a wide range of audiences while targeting the family market that the 2013 Toyota RAV4 is meant for.
I mean who doesn't want to be able to just wish things to happen? As well as have a Genie do it for them? That would be totally awesome!
Some of the other commercials are more edgy, sexy, and eye-catching but… numbers don't lie or in this case view counts. As I am writing this the Toyota RAV4 Super Bower Commercial with Kaley Cuoco has generated over 10 million views. As far as I can tell no other automaker has generated anywhere close to this many views for their Super Bowl commercials.
After the Super Bowl we should have a better idea of which Super Bowl commercial will have created the most buzz and brouhaha. Toyota has pulled ahead of the other automakers for the pre-Super Bowl eyeballs and I assume this spot will continue to dominate.
Got an opinion or thought about this Toyota “Wish Granted” Super Bowl commercial? Then let me know!