Bridgestone Launches New Website for Teen Drivers

Bridgestone has a new website for teen drivers, Teensdrivesmart.com. The focus is to educate by providing a comprehensive resource for young drivers. Resources are provided in the form of useful information, fun video games, informative videos, and a blog. However the site is not just for teenagers as there are great resources for parents and teachers as well.

Sometimes it can be hard for parents to think of the right things to say to the newly minted drivers in the family. The website helps with tips and advice. They have driving contracts for parents and teens. Fill these out and discuss the rules and limits when using the family vehicles. This is something a certain writer would definitely approve of… of course not when he was learning to drive.

The site has another great feature – teaching tools. Most schools don't offer driver ed's. But teachers and students do still talk about driving, and the site offers driving-focused lesson plans that teachers can use in high school and even middle school. The lessons can be easily integrated into instruction for many different subjects. If you are a teacher, check it out. Consider how to teach your students safe driving habits. Talking about driving should be a priority. This can save lives.

“With the website we provide all the information to make smart decisions. There are more distractions than ever,” says Angela Patterson Sikes, who manages teen driver safety initiatives for Bridgestone. Texting; cell phones; music: other teens – are all potential co-pilots with teen drivers, and all can be lethal. Sikes, who also writes for the site's “Driver's Seat Blog,” says the site offers tips on how teens (and adults) can handle those distractions.

“Teenagers are new drivers which is a great opportunity to learn good habits.” says Sikes. “We think safety is everyone's responsibility. We try to involve parents and teachers to get out the message.”

The blog, which encourages reader comments and an open forum, gives out this information in a conversational manner. Four young women are the primary contributors who connect to teens on their level, without talking down to them. “We want to put a face on the lessons we are trying to teach,” Sikes says.

The website is gaining traction. Miss America 2011, Teresa Scanlan, recently contributed with video messages chatting about the site.

If you sign-up to receive the newsletter you could win a $100 gas card. Check back for more information, contests, and great advice on teen driving.

Safety Scholars Video Contest, Win Money for College

If you like making movies and need some cash for college, you are in luck.  Bridgestone is running their annual Safety Scholars Video Contest.  Essentially you make a short movie about motoring safety and upload i, then you might win a $10,000 college scholarship!

You might be curious, why would Bridestone have this contest?  Angela Patterson Sikes who coordinates digital media and teen driver safety initiatives for Bridgestone, “Bridgestone started the contest in 2006 as part of its teen driver safety initiatives.  Safety Scholars originally began as an essay contest, but in 2007, Bridgestone decided to turn it into a video contest because they thought video would be the most effective form for teens to communicate that message and might reach more people that way.  Sadly, car crashes kill more 16 to 21 year olds than any other cause, so Bridgestone hopes this is a strong, creative way for teens and young adults to consider what they do behind the wheel.”

If you want to submit a video to be judged the deadline is June 24th, 2011.  Videos must be either 25 or 55 seconds long.  Not between 25 and 55 seconds, but one of the two.  The contest is open to 15-21 year olds, within the US and Canada.  The videos must be well thought out and executed.  Angela Patterson Sikes, “Bridgestone chooses the finalists based on the following criteria: how well the video compels viewers to be more safety-conscious when using their vehicles and how well the video effectively and creatively communicates its message.”  Last year there were 1,373 entries, and this year's number will hopefully top that.  Each year the videos get better and better.  There should be no exception for this year.

Even if you are not quite lucky enough to win the Grand Prize, the second and third place finalists will receive a $5,000 scholarship.  The top ten videos will get a Free set of Bridgestone or Firestone tires.  So get working on a video to submit.  Remember, it's not just about getting money for school but helping create safer drivers on our roads.

For more info or to upload a video visit: http://www.safetyscholars.com/

 

Driver’s Edge at Fedex Field this weekend

Learning skid control

If you signed-up for the Driver's Edge course at Fedex Field, this is a reminder it's this Saturday and Sunday (June 18th and June 19th).  Here is my original article about it in case you missed it.  If you are unsure about taking the time out of your weekend to attend…. let me just tell you GO!  You will be surprised at everything you will learn as a parent or young driver.  It's an incredible course, and it's Free!  I can't stress enough how great these courses are and how much you will gain from it.  It's really the type of thing you will have to do to realize how much you don't know about handling a car.   Especially since American driver education is bad.  We definitely need to improve as a nation.  In Europe it is much more difficult to get a license, and it can take years.  In most US states the driving standards for getting a license are lax.  This creates a population of dangerous, unskilled, and unaware driver's on our roads.  Driver's Edge is not just about teaching people to drive, it's about saving people's lives.

 

Driver’s Edge: Real driving Education for Teens

Driver's Edge is a great organization with a very important mission. To save the lives of young drivers! The aim of Driver's Edge is to bring European driver education (which is more stringent and advanced) to US teenagers. The biggest killer of teenagers is not guns, drugs, or alcohol….. but car accidents. Bringing better driving education to this age group, Driver's Edge is trying to get those car accident deaths of young drivers down.

When you go out for the day to one of the Driver's Edge programs, it's a lot of fun. They will run a you through several different emergency maneuvering techniques. (In a BMW!) You'll get to experience what is like to take a car to it's limit in a controlled situation. You also get some Free goodies. I got a T-Shirt and emergency roadside kit, that I still have in my car.

I had a great time doing it and I highly recommend any teenagers sign-up or parents with teenagers sign-up and go. Best part about Driver's Edge? It's completely Free!

Driver's Edge will be conducting a program in Washington D.C. The program will be the weekend of June 18 & 19, 2011 at FedEx Field in Landover, MD. You must register for the program, if you are interested. It's done on a first come, first serve basis! Registration will open Thursday, May 12 AT 6:00pm (Eastern Daylight Time). Spots are expected to fill quickly, so please sign-up asap if you want a spot or a spot for your teenager. Driver's Edge is open to anyone age 21, or younger, with a valid learner's permit or driver's license.

4 Time Slots are Available, See below for instructions. Only register for one class. Students must stay for the full duration of the class.

  • Saturday, June 18, 8:00am – 12:30pm
  • Saturday, June 18, 1:00pm – 5:30pm
  • Sunday, June 19, 8:00am – 12:30pm
  • Sunday, June 19, 1:00pm – 5:30pm

On Thursday, May 12 at 6:00pm (Eastern Time), you will see that WASHINGTON D.C. will become available for registration on our Tour Schedule & Registration page (link below). Click on “register now” to sign up. **IMPORTANT NOTE** Submitting Registration – When completing your registration, there will be a submit button after you fill out the student's information: “Sign Me Up”. PLEASE CLICK THE “SIGN ME UP” BUTTON ONLY ONCE. After clicking “sign me up”, the next page will take SEVERAL MINUTES TO LOAD. Every time “sign me up” is pushed, a registration is submitted. Please be patient. Thank you. *We are working on resolving this technical issue and appreciate your patience in the process. PLEASE DO NOT REGISTER FOR MORE THAN ONE SESSION. All registrants will receive an e-mail with class details approximately 7 days PRIOR to the program date. THURSDAY, MAY 12, 2011 AT 6:00P.M. (Eastern Time)

To register visit: www.driversedge.org/events/currentevents.aspx

For more info visit: http://www.driversedge.org/