Lincoln Tries Innovate Twitter Generated Super Bowl Ad, but Fails [Video]

For Lincoln's Super Bowl commercial the automaker tried a completely new and innovative approach to advertising, they asked the public to make it using Twitter.  You could send Tweets to Jimmy Fallon using the hashtag “#SteerTheScript” to make part of the story for this Super Bowl commercial for the 2013 Lincoln MKZ.  If you think this sounds like not such a good plan, or you think it sounds awesome, just watch below and find out.

Unfortunately a lot of great ideas fail and this was one of them.  I guess it's hard to blame Lincoln since the commercial's story and ideas were generated by Tweets to Jimmy Fallon.  However, it was their idea to do this for the 2013 Lincoln MKZ.  Next time Lincoln spends millions of dollars on advertising I hope the commercial is better than this Twitter generated one.

Maybe I don't get this since I am not under 20 years old, but hopefully young enough to understand when the internet shouldn't be used to make a commercial.

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Kia Needs A Different Ad Agency for the Super Bowl [Video]

Kia really had an amazingly bad Super Bowl commercial this year.  I mean I was watching it and just thought “WTF? They think this will make me want to actually buy a Kia Forte?”

Basically the commercial is a geeky guy checking out the 2014 Kia Forte while “Hotbots” stand guard around it.  When he gets too close one of the Hotbots kicks him, give him a wedgie, then throws him across the room.  Then music plays and you see the words “Respect the Tech” across the screen.

Not sure who or what ad and marketing agency came up with this commercial but they certainly need to be fired.  I think for next year's Super Bowl Kia should hire whoever did Hyundai's commercials.

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Hyundai’s Makes You Laugh with ‘Don’t Tell’ Super Bowl Ad [Video]

Hyundai's “Don’t Tell” Super Bowl commercial shows you why you don't tell your Mom certain things.  A Dad takes his kids on all sorts of adventures such as going to a scary movie, going skiing down the advanced slope, throwing toilet paper in a tree, getting junk food, going to a rock concert, and more.  

Honestly we have all been in these types of “Don't Tell” situations before whether it be a parents, siblings, friends, or a spouse.  I think the commercial was well thought out and creative.      

I guess Hyundai is really pushing the 2013 Hyundai Santa Fe, since this Super Bowl spot was also for the Santa Fe.

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Hyundai’s ‘Epic Playdate’ Appeals to Families [Video]

Hyundai had an excellent set of Super Bowl commercials this year.  “Stuck” and “Team” were two of my favorite commercials overall even when compared to other Super Bowl advertisers.  (That essentially means other ad agencies have a lot of work to do for next year's Super Bowl or simply were not thinking or getting paid enough.)

“Epic Playdate” featured the band the “Flaming Lips” this shows what do for fun with your family and of course you do it in the 2013 Hyundai Santa Fe.   The commercial mainly appealed to families the targeted market.  While I did like this commercial and think it was fun, it wasn't nearly as creative or well done as “Stuck” and “Team.” The Youtube view counts seems to agree with that statement.

Got an opinion about Hyundai's “Epic Playdate” commercial?  Leave a comment below and let me know.

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Hyundai’s Scores Big with “Team” Super Bowl Commercial [Video]

Hyundai really scored big with this “Team” Super Bowl commercial.  It was clever, smart, and got the message across for the 2013 Hyundai Santa Fe.  It clearly shows why it’s good to have a 7-passenger SUV, because you probably need to haul around a group of gnarly kids for a football game.

This was one of my favorite Super Bowl commercials this year even when compared to other non-automotive advertisers.  (That means a lot of the sucked in case you were wondering.)

Have an opinion about Hyundai's “Team” commercial?  Let me know!

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