Lexus, like Maserati with Heidi Klum, is trying to leverage the highly anticipated Sports Illustrated Swimsuit Issue which came out recently to boost brand awareness. How is Lexus accomplishing this? By using a Brazilian supermodel, Lisalla Montenegro.
Montenegro is featured in the ad for the 2014 Sports Illustrated Swimsuit issue for the upcoming Lexus RC F sports car. The Lexus RC F has some serious competition in the sports car market specifically the BMW M4. Lexus is hoping that not only the Lexus RC F sports car can turn heads but Lisalla Montenegro can too. Since ad space in the Sports Illustrated Edition is not cheap why not have a video with Lisalla Montengro and the Lexus RC F on Youtube?
Lexus RC F – True Performance – In Sports Illustrated Swimsuit
The shorter this description, the quicker you can click to see the video featuring a model and the new Lexus RC F as seen in the Sports Illustrated Swimsuit Issue. Well what are you waiting for?
Maserati wanted to celebrate the release of the all new 2014 Maserati Ghibli, Maserati Quattroporte and of course the Maserati GranTurismo line of cars in special way. What did a luxury Italian automaker decide to do? Get a 7-page pictorial titled “Beyond the Swimsuit” in the Sports Illustrated Swimsuit Issue, arguably the most anticipated magazine of the year all over the world with supermodel Heidi Klum.
Beyond the Swimsuit with Heidi Klum
When a supermodel makes it into these pages, it is her introduction to the world…
The truly impressive thing is what these women have done since their debuts.
They have gone on to become successful businesswomen, entrepreneurs, actors, athletes and activists.
The next few pages feature Heidi Klum in a salute to all the women who have achieved incredible things, beyond the swimsuit.
The special 7-page feature in the Sports Illustrated Swimsuit 50th Anniversary Issue is meant as a nod to all the all the women who achieved great things – “Beyond the Swimsuit.” As if achieving things in a swimsuit isn't a good? What about Tori Praver making the Greatest Racetrack ever. Anyway the story Maserati wanted to convey is also one of beauty, hard work, dedication and an element of surprise.
“I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrizoni,” said Heidi Klum. I definitely think Heidi Klum conveys beauty and dedication. It takes a lot to look that good for so long. 🙂
The 7-page “Beyond the Swimsuit” was shot by Italian Master Photographer Francesco Carrizoni. It shows a ‘day in the life' scenes that befit one of the world's best known supermodels, Heidi Klum, along with the glamours Maserati Quattroporte Zegna Limited Edition, the business woman with the Maserati Ghibli S Q4, and thrill-seeker with Maserati GranTurismo MC Stradale Trofeo Race Car. This ad campaign strikes against the stereotypes of modeling by showing what many of the Sports Illustrated Swimsuit models went on to become more than just beautiful models. (Like Brooklyn Decker doing BMW commercials.) They have put themselves past just being really, really, really ridiculous good looking (Zoolander!) into being successful, powerful, driven women. Yeah, a Maserati type woman.
The print feature, as well as digital extensions, was produced and shot in Los Angeles, CA. The land of beautiful people. If you are ugly, you can't live there.
2014 Maserati Line-Up
*I'm gonna talk about cars now. If you aren't still looking at pictures of Heidi Klum I understand but this is what Maserati wants from me, to write about their cars.
First unveiled to the U.S. in November at the Los Angeles Auto Show, the Maserati Ghibli is Maserati’s first-ever mid-size four-door luxury sports sedan vehicle. Available with all-wheel-drive (AWD) and started at reasonable $66,900 (at least that is what Maserati executives think) the Ghibli is powered by a Ferrari built twin-turbo V6 engine which produces over 400hp. Other goodies include advanced suspension, Brembo brakes and extensive use of aluminum ensure comfort, with an ease of performance ready when called upon. Within its striking aerodynamic silhouette, the cabin offers rich Italian leathers, woods and other high quality materials at the heart of the Maserati brand.
Basically the goal of the Maserati Ghibli upholds the tradition, luxury and performance that have marked the brand for a century at a more accessible price point, which is expected to open the brand up to new buyers.
The Maserati Quattroporte Ermenegildo Zegna Limited Edition concept, featured in the spread, is the result of close collaboration between two companies that are linked by history, tradition and spirit of exclusiveness. Its exterior features a special effect paint finish that simulates the fluidity and purity of metal, by using ultra-fine aluminum pigments. The platinum metal color effect finish is warmly nuanced to express the car's classic and sophisticated, yet technically advanced character. Inside the cabin, classical warm hues like mocha and grey are re-interpreted in a modern key to emulate Zegna's latest men's fashion collections, conveying a formal, sophisticated character. Interior components such as seats, door panels and roof lining are finished in genuine soft leather, in addition to a velvet-smooth, bright fabric that, due to Zegna's vast experience and know-how, guarantees the level of performance needed for automotive applications. A twin-turbo V8 producing over five hundred horsepower ensures authentic Maserati performance in a sophisticated, elegant package befitting the long traditions of Zegna and Maserati.
When it comes to the design and construction of coupes and convertibles with uncompromising performance and inimitable beauty, the Maserati tradition reaches new heights in the GranTurismo line. A genuine GranTurismo is Italian, and represents the purest synthesis of luxury and performance. Maserati invited to the shoot its two most exciting versions of this two-door, four-seat thoroughbred. The road going MC Convertible, a unique car that continues the elegant tradition of luxurious style of Maserati's first genuine four-seat cabriolet, the GranTurismo Convertible, with the technological expertise and experience gained on the racetrack by Maserati Corse, which provided the second car, the Maserati GranTurismo MC Stradale Trofeo Race Car. Each model is based off of the hugely successful Maserati GranTurismo, featuring 454 HP, front-mid engine architecture for near perfect weight balance, and something few if any cars in its class can offer: genuine seating for four adults.