Jaguar releases “Desire” at Sundance to showcase new Jaguar F-Type

jaguar f-type

Jaguar recently released a new film during a private screening at the Sundance London film and music festival titled “Desire” featuring the companies new flagship sports car, the Jaguar F-Type.  While the initial showing of “Desire” was private Jaguar didn't want to keep it that way.  So they released the short movie on Youtube for everyone. Check it out;

British actor Damian Lewis stars in the short 13 minute movie.  You might remember Damian Lewis from “Band of Brothers.”  (He's also got a Golden Globe & Emmy Award too.)  Alongside him the beautiful actress Shannyn Sossamon and Jordi Molla costar.   The other star in the movie is of course the Jaguar F-Type.

Additionally the much loved indie queen and singer-songwriter Lana Del Rey wrote an exclusive song, ‘Burning Desire,' for the short film.  I assume Lana Del Ray was inspired by the awesomenes of the Jaguar F-Type  “It's just good to know now, with people like Jaguar and working with them, that I'm not the only one out there with such strident, creative beliefs.” mentioned Del Ray.  Not sure what that means but I think it means she likes the Jaguar F-type.

Well in case you didn't know the Jaguar F-Type is the first two-seater sports car from Jaguar since the iconic Jaguar E-TYPE was launched 50 years ago.  Many people considered the E-Type one of the greatest road cars ever built and the Jaguar F-Type has been getting great reviews from the auto media.  Hopefully I will be able to drive one soon.

If you like the short film, please leave a comment below and let me know.