Audi Let’s You Choose Super Bowl Commercial, Did It Work?

Audi took a bit of gamble this year.  They wanted YOU to choose what the Super Bowl commercial they were going to air would be.  Well not the entire commercial just what the ending would be.  Along with Lincoln's commercial for it's Lincoln MKZ both automakers took bold moves in letting audiences choose what they wanted to see.

This is the “Prom” Super Bowl commercial that was aired.

While I found this Super Bowl commercial enjoyable, the story fun, and filming and images of the Audi commercial were well done I was bit confused.  Does this mean that eventually all the guys who didn't ‘get the girl' in high school buy Audis? I don't know!

Audi's Super Bowl commercial reminded me of that Latin phrase “Fortune Favors the Bold” which seems to be what Audi was trying to convey.  

Here is the description for the video;

A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. You’ll have to watch this Super Bowl spot to see if his newly found bravery pays off.

Let me know what you think!

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