Ford has a very edgy and interesting ad in Europe which is aimed at promoting Ford's Active Park Assist feature. This essentially helps drivers that have trouble parallel parking handle the tightest of parking spaces. How Ford choose to convey this feature is very interesting as they titled the YouTube ad “The Parisian Pinball Park.”
Personally I think this is one of the best auto commercials I have ever seen. It is edgy, smart, funny, and gets the point across of what Ford is trying to sell. Watch the commercial and let me know what you think.
Do you hate it when bad drivers hit your bumper? Sooo annoying… especially if it's a brand new car!
BumpShox might be your solution. The BumpShox bumper protector is a relatively new foam-based automotive product that looks like a big oversized license plate holder (well it is), but it is a bumper protector. It fits in place of any standard license plate and can be installed easily on virtually any car.
I have been testing the BumpShox for awhile, on several vehicles. I liked using the BumpShox on all of our cars (a 2002 Toyota Camry, 1996 Honda Accord.) Not that it really adds to the look of the Camry or Accord, but it sure is a conversation starter when people notice it, point, and ask “Hey, what's that?”
However, one of the points of the The BumpShox is it's unobtrusive, small, and does not detract too much from the look of the car, at least when compared to other bumper protectors. Typically other bumper protectors or bumper guards will cover the whole bumper and are pretty damn ugly. What's the point of owning a Mustang if you can't enjoy the beautiful lines?
For the most part the BumpShox is not that noticeable. Once you get used to it, it's sort of a fun little addition to your car.
On one of my roadtrips, I parked my Accord in a large parking lot with a few cars. You would assume there was little use for a BumpShox in this situation. When I came out of the store, to my surprise someone had parked a tad to close to my car! The BumpShox was cushioning my car's bumper against a hideous Dodge Caliber. (Who drives a Caliber anyway?) I was quite pleased with this and the BumpShox saved me a a weekend of DIY bodywork, which probably would have come out with bad results.
So for protecting your front bumper against stupid and bad drivers, even in large parking lots, the BumpShox can work well.
Where the BumpShox supposedly really shines is in tight parallel parking spaces in cities. The only issue is that it is only going to protect your bumper when you are in the space or parking and moving forward to reposition your car.
Because the BumpShox is unobtrusive and small it won't protect the majority of your bumper at various angles when parking. Only slow front end taps will the foam cushion work.
For complete bumper protection, the BumpShox is not necessarily ideal. Of course larger bumper protectors that cover your whole bumper cost $150+. That's a lot to shell out! If you are tired of having bad drivers hit your beautiful bumper, the $35 bucks it costs to buy a BumpShox is probably a good investment. If you want to buy two, it will cost $60.
I can't guarantee that the BumpShox will work in all situations. For light front-end taps and bumper protection from bad drivers who can't park, even in a large parking lot, it did it's job well on my Accord. That's good enough for me! 🙂
I was walking my dogs the other day, and noticed something interesting on a Mini Cooper. As I looked closer I noticed it was a Bumper Guard. Basically it does what you think it does….Protects your bumper!
I thought it was an interesting product. I think it looks bit funny though, and for suburban drivers I'm not sure if it makes sense. For city driving though, it's a great idea!
Do you think the Bumper Guard would work well? How would it work parallel parking it in downtown Baltimore or another city? The really important question… would you put this on your car?