A few weeks ago I got a phone call at my house. This is how the beginning of the conversation went:
Rep: Oh this is Jamie, How are you today?
Me: Ummm… Ok
Rep: I was just calling to inquire about how your recent visit to Harley-Davidson of Baltimore with sales associate Heidi Harris was?
Rep: Well you it says here you visited the dealership and spoke with Heidi Harris recently!
I went on to tell the operator about how I had never set foot in Harley-Davidson of Baltimore. I actually have no idea where it is located, who she was talking about… and how annoyed and disturbed I was that she was calling me. I said I had some dealings with another Harley-Davidson (H-D) dealership regarding my blog, but they should not have my personal info except my email. I asked, “How did you even get my phone number?” The operator clearly was at a bit of a loss for words, sensing my angry. She paused then said, “Well… mmm… I really don't know. Did you go to any motorcycle events recently? The answer was a a big, “NO!” After awhile it came out that my they must have gotten my phone number from when I visited the Harley-Davidson plant in York, PA years ago. I told the rep, “I am really annoyed I am getting this phone call.” It turned out the rep was from an independent company and was not directly from Harley-Davidson. Still this reflects poorly on Harley-Davidson and she claimed she was representing them. I requested to be removed off the list and assumed that would be end of that.
Not quite! I got an email on October 28th from Harley-Davidson of Baltimore… from Heidi Harris. She saw I had mentioned I didn't want additional information, but she still would be happy for me to stop by and and see what they are all about. Since I am a licensed rider, I am entitled to demo rides on any Harley product.
I mean really? WTF? I don't really want phone calls at my house about visits to dealerships that never took place. I specifically request to be taken off the list from future contact and they send me a friggin email! I guess motorcycle sales must be really down because of the economy. This email was sent to my Yahoo email address that is checked infrequently since I use Gmail. This tells you how long Harley-Davidson has been holding onto my info in desperate hopes I will go into a dealership to buy a bike.
Now I never intend to buy a Harley-Davidson! Especially knowing how much they violate peoples privacy, including my own. Until they have a change in privacy standards and practices, I would recommend to all my readers to not buy one either.
Driving can have its share of dangers, but there are certain countries where drivers have to take special care. These places have roads and other conditions that make them more of a challenge when taking to the road. If you are traveling to these countries, be sure that you are aware of traffic laws, safety precautions and prepared for any emergencies that could arise. All figures in this article are for the period from 2006-2007.
1. United Arab Emirates
This country is in the top ranks of the most dangerous countries to drive in. It has more than a million vehicles that are registered to drive on the roads. The United Arab Emirates also has an astonishing 1,056 car-related deaths, with a rate of deaths in accidents at 37.1 per 100,000 residents in the country. This number of accidents also leads to a higher rate of filing auto insurance claims.
Gambia has a large population of over 1,000,000 people with over 14,000 vehicles that can legally be on the road. There have been at least 54 deaths in vehicle accidents, with an accident death rate of 36.6 individuals out of 100,000. This makes for a lot of traffic and busy streets while driving, so if you are visiting, watch for possible accidents on the road.
This is a beautiful, prospering country that boasts a population of over 14,000,000 people who drive over 76,000 vehicles on its roads. The busy traffic has led to a total of 570 deaths in car accidents, with a vehicle accident death rate of 37.7 per 100,000 people.
Iraq's population of over 28,000,000 people has had to contend with war over the years, and have also garnered a top spot on the list for being dangerous to drive in. There are over 2,000,000 vehicles on the road daily, with a total of 1,932 deaths from accidents. Every 38.1 out of 100,000 people die in vehicle crashes.
Egypt is a country that is popular with tourists, since it has the pyramids, its history and beautiful cities to tour. It has one of the highest spots on the list of dangerous countries to drive in with a total of 15,983 deaths from automobile accidents. This is possible with over 75,000,000 people in the population and more than 4,300,000 cars on the road. There is a mortality rate of 41.6 per 100,000 people.
If you are planning to travel overseas, make sure that you are prepared for the possibility of an accident. Preparation includes knowing the traffic laws, having good car insurance and being aware of the heaviest traffic zones. This knowledge is vital to making your drive overseas smoother and safer.
Two weeks ago I replaced the Valve Cover Gasket and Spark Plug Seals on my '96 Honda Accord. I checked the spark plugs and saw that they had a good amount of oil on them. It was clear the Seals needed to be replaced, but also it was obvious that the Valve Cover Gasket needed to be replaced because you could see it wasn't sealing properly anymore.
It was a simple job that only took a little over 1 hour & 30 minutes with basic hand tools. After I had finished, I drove my car to make sure everything was working well. I had an immense feeling of pride on that drive and after I had done it. I was reminded of the reason I love fixing cars and other things. Sure, you save money when you Do-It-Yourself, although that is not why I love fixing cars. The pride came from the fact that I had taken something that needed to be fixed and I made it right again. I had done it! Not anyone else! I was able to fix my own car. It felt like I had conquered a mountain or crossed an ocean. I had accomplished something that most people haven't done or will do. That's what made it so special to me!
This is Part 3 of my interview with Nick Miller, Co-Founder and CEO of ParkingPanda. Click Part 1 and Part 2 for the whole interview. If you did not see my article on ParkingPanda, check it out!
A: So you are looking for a big investment?
NM: We were in this tech accelerator, and the culmination of that was a demo day. All tech companies in the accelerator, we all gave 7-10 minutes pitches and demos to a room full of investors. In addition to all the people we were meeting with and talking to throughout the summer. That kicked off the process of, ok we are out here we are live now. Now we want to raise a little venture capitol to grow the business and expand. On day 1 we made money on our first transaction. We really need to be widespread to make a lot of money. So taking venture capitol will help us accelerate that process. So that's what we are in the process of doing right now.
A: Have you had a good amount of people interested in the business?
NM: Yeah, you know it's always a process and a time consuming thing of people digging into your business finding more about it, finding more about you. Your growth, and all of that stuff. It's going well so far. We are meeting with a lot of people interested in the idea and the space. Meeting with a lot of individual investors and venture capitalists. We are definitely hopeful, it continues to go well.
A: If I rent my space for $10, you guys take a 20% commission?
NM: Right, we take 20% and the rest goes directly to you.
A: You get a check?
NM: Right now we send you a check. We are working on integrating the ability to get PayPal payments or Direct Deposit payments in your bank account. So you will have the option to get whatever you want. If you want a check mailed to you, that's fine. If you want direct deposit in your bank account, that's fine as well. That 20% we take covers all the operating fees and credit card costs, all that maintenance. We want to keep that as low as we can, because we want the community to benefit from it. If people aren't making money on this, then we are not making money on this either.
A: How are you promoting and getting the word out about this?
NM: We love to talk to people like this. A lot of what we do is local focused, we want to build up Baltimore we want to build up DC. We go to commuter areas. We talk to people, we go to football games, talk to people, pass out flyers.
A: So Guerrilla Marketing
NM: A lot of grassroots type guerrilla stuff, because buying Google Adwords for us, it's expensive and it's not relevant for us. Not too many people Google search “Where can I rent out my parking space?” not a big thing. Once you get out there and talk to people about it, they see the value of it. That's what really does it for us.
A: I assume you are trying to use Social Media?
NM: Of Course! Both Adam [Z] and I, and the company are on Facebook, Twitter, Foursquare, everything. We encourage friends, people who use the service when you book space. “Hey I'm using this” or “Hey, I just made a bunch of money using this!” Particularly with our early users if you refer your friends or neighbors.
A: You get a discount?
NM: Right, you get a discount. So you know we really want to encourage people's friends to sign up. If they don't want their neighbors to sign up with the same spot, but maybe their friend on the other side of the city. The more spaces we have available the more we will focus on bringing people in. For most people with their parking spaces they have found money. The Worst Case Scenario it's exactly the way it was before. The best case is you start making a bunch of cash on your driveway.
A: Since the Grand Prix, which was about a month ago, you have had no problems with people saying “Oh this person was causing problems in my parking space?”
NM: So far we haven't! We have built in as many things as possible, in our terms of service. We have backs-ups if there are any issues, we are there to handle them as quickly as possible. So far you know the community aspect of it naturally protects itself. It is bound to happen if we get big enough, there will be a bad experience for someone. We will do everything we can to protect from that.
A: Yeah, with Couchsurfing at first you think, “This is really weird. I don't know if I want to do this.” Then you try it out. You realize the community aspect does work itself out somehow.
NM: Even with Couchsurfing you can see if people have hosted before. We are building in reviews as well. You can see on both ends of the spectrum. So you can see this person has used our service 10 times and this person has 15 thumbs-up, it is a great space. A little thing goes a long way. Protecting people's reputation on the website. Providing that extra level of security.
A: Do you have anything else you want to tell me?
NM: I think we covered it! Working out of the accelerator with these other companies, our concept is simple. You can sit down with someone and in 2 minutes they know what we are doing. It is not some crazy ad-technology, where 2 months later they are like what are you talking about? How does it work? There is a community marketplace for parking. We want people to share their parking spaces with one another. It's straightforward!
A: Where did you come up with the name, ParkingPanda?
NM: We first built the prototype, the initial version of the product, at the Startup Weekend Baltimore which is a weekend long start-up business event, where you create a business, Friday night to Sunday night. Buying a domain name is very difficult, everything you think is cool or good is taken. We were looking and couldn't find anything. I don't remember who said it, but someone said, “You guys should get a mascot!” I think Adam [Z] might have been like “the ParkingPanda” and it became a running joke throughout the weekend. Then ultimately, we were like, this is fun, people love Pandas. It fits with us, our attitude, the way we approach the business. It turned into a great marketing thing, people love ParkingPanda! When it gets out there people recognize it. So we just went with it. After start up weekend, we actually won the start-up weekend event.
A: Do you get money from that?
NM: We got a little money to help us incorporate. Once we incorporated the company got money. Adam [Z] and I didn't collect anything from it, but the company did. So that led back into our marketing and building out the site.
A: Were there domains that you thought were really good, but they would not work or were not available?
NM: For the longest time we wanted ParkingSpace, we tried a million different things, but they were all taken. We didn't let ourselves linger. We went to check and if it was taken, we were like “Eh!” That's the way domain names work now, it is hard to get them. That is why you see all these ridiculously named companies. ParkingPanda is a little bit ridiculous but it is fun and it works.
A: It took a while for me to come up with my Blog name, Adam's Auto Advice. When I thought of it though it was like “Oh! That's great!”
NM: That's what happens when you build this out in a weekend. We are happy with it, it has worked out great. It is recognizable, we have our little logo which is a car Panda.
Adam: Is there a demographic you are trying to target?
Nick Miller: The thing is that it is parking space as opposed to Airbnb, which is apartments, makes it more broad and widespread. So anyone can use it. Early on we are targeting sports fans. You can use this at the Ravens Game. I went to a Ravens game on Sunday and I used the service to get a parking spot by the Ravens Game. If I come back, I will do it again. If you have repeat users you have the potential for them to tell their friends and stuff like that. As we move into commuters, it becomes a more broad set of people. So it starts from hardcore fans and grows out from there.
A: I actually went to a concert at Rams Head Live the other night. One of my friends is a Bass Player. I went to the show with another friend and his car got towed. I was like “Oh S#$*! I should have used ParkingPanda!”
NM: Free parking is great, and it can be free or really cheap but you risk getting towed or ticketed. Particularly if you don't know the law. If it is 2 hour parking, in DC that what it is like. When I was down there for school, there is street parking but it's all only 1-2 hour parking. It is enforced strictly there. At the same time there are a lot of townhouses there and driveways and stuff like that and the people who live in them actually have permits to park on the streets. So they can park on the street for as long as they want and leave their driveways open to rent to you. So you don't need to deal with the trouble of the ticket or towing. They don't tow the cars down there, they boot the cars down there. So you just can't move it!
A: There are some other parking websites that are kind of similar but they are focused mainly on garages. Do you see yourself competing with them or are you offering a different thing?
NM: There are things like Craigslist, but there are a couple of sites like Parkwize. It will let you reserve in a garage before you ever go out. In some ways we think what we are offering is different. They offer you the ability to reserve a space and know exactly where you are going. We also offer the ability to save you money and to avoid the traffic associated with the garage or the parking lot, and the idea it is peer-to-peer so you are supporting your community. Someone can be renting you driveway when you are renting someone else's. So it is like back and forth community.
A: Do you see ParkingPanda really catching on? Maybe become like… Zipcar or something like that?
NM: We hope so! We think there is a big enough market and a big enough need for it. If you look around lately the sort of peer-to-peer community model, a company like Airbnb where you are renting out someone's room in their apartment as a hotel, that company is now worth over a billion dollars!
A: Oh wow! I did not know that!
NM: Then there are the car sharing services like ZipCar and RelayRides, where you are renting your neighbor's car. Those are catching on and starting to do really well, so right now is a great time. People really see the value of earning a little extra cash with their assets and with helping out the community in general. If people are willing to let you share their car, I feel like there are people who are certainly willing to let you use their driveway. You have to be confident in letting someone get behind the wheel of your car, but your driveway…there is a pretty low barrier to entry there.
A: You need to trust someone to use Airbnb, for staying at your place. I personally have never used Airbnb, but I have used Couchsurfing before. I am sure you have heard of that!
NM: I have Couchsurfed myself as well.
A: I actually told my mom about ParkingPanda and she was like, “We should use that!”
NM: That person may not be willing to Couchsurf, but your driveway is so much easier.
A: So you used to work for LivingSocial? Can you tell me about that?
NM: Back when I was in Georgetown I started at LivingSocial as an intern one summer, and I started there when it was about 15 people. It was still a Facebook application developer. I was there during the shift of developing Facebook applications into the local commerce and group deal space. They were already working toward the local commerce space, but I was there when the company grew very quickly. When I graduated from Georgetown, I almost stayed but I was planning on going to Grad School in NY. I left to go to grad school in NY, I ended up deciding I did not like the program I was going to go to, so I went to work for another start-up in NY.
A: What was the company?
NM: That was called GroupCommerce.
A: What do they do?
NM: They are similar to LivingSocial as they are in group commerce and local deal space. They are not consumer focused like LivingSocial is. They provide the technology for newspapers and publishers. For example the New-York Times has a group deal program, and GroupCommerce provides the infrastructure to support that. So I worked for them to develop that structure, then left to start ParkingPanda.