Parking Panda recently announced they have released an app for Android smartphones on Google Play. The Baltimore based parking service has long had an app available for Apple iOS devices but Android smartphone users were left out. Fortunately for us that is not the case anymore.
Some of you might be thinking, “What is Parking Panda?” I first wrote about the innovative parking service back in October of 2011. (Man… that feels like a long time ago.) Essentially the idea is that you have a parking space you want to rentout and earn some extra cash on, you can go onto the website or app and it allows you to list your parking spot easily. Additionally if you need parking you can go use Parking Panda to find a space near a Convention Center or ballpark when parking gets crowded.
The parking service is currently in over 20+ cities across the country. The latest cities Parking Panda added includes Houston and Dallas. In addition they have partnerships with many garages as well as private parking space owners. Parking Panda recently became the official parking sponsor of the Verizon Center in Washington DC.
This is a smart since this allows parking garage operators to better anticipate and sell their spaces in advance. This saves people time looking for a space and probably makes the garage more money I assume. (Although originally the idea behind Parking Panda was that the service would be for individuals.)
I was one of the first people to download the Parking Panda Android app it seems to work pretty well. I might use Parking Panda when I need to find a parking spot in Philadelphia for Affiliate Summit soon. I haven't decided whether to drive or take the train into Philly. The train will be more relaxing but parking will be easy with the Parking Panda Android app. 🙂
Parking Panda not only has added cities but I've noticed the site is faster and more intuitive since it launched 2 years ago. Hopefully Nick Miller and Adam Zilberbaum, the co-founders, will continue to make additional improvements to Parking Panda and make parking less of a pain for everyone.
This is Part 3 of my interview with Nick Miller, Co-Founder and CEO of ParkingPanda. Click Part 1 and Part 2 for the whole interview. If you did not see my article on ParkingPanda, check it out!
A: So you are looking for a big investment?
NM: We were in this tech accelerator, and the culmination of that was a demo day. All tech companies in the accelerator, we all gave 7-10 minutes pitches and demos to a room full of investors. In addition to all the people we were meeting with and talking to throughout the summer. That kicked off the process of, ok we are out here we are live now. Now we want to raise a little venture capitol to grow the business and expand. On day 1 we made money on our first transaction. We really need to be widespread to make a lot of money. So taking venture capitol will help us accelerate that process. So that's what we are in the process of doing right now.
A: Have you had a good amount of people interested in the business?
NM: Yeah, you know it's always a process and a time consuming thing of people digging into your business finding more about it, finding more about you. Your growth, and all of that stuff. It's going well so far. We are meeting with a lot of people interested in the idea and the space. Meeting with a lot of individual investors and venture capitalists. We are definitely hopeful, it continues to go well.
A: If I rent my space for $10, you guys take a 20% commission?
NM: Right, we take 20% and the rest goes directly to you.
A: You get a check?
NM: Right now we send you a check. We are working on integrating the ability to get PayPal payments or Direct Deposit payments in your bank account. So you will have the option to get whatever you want. If you want a check mailed to you, that's fine. If you want direct deposit in your bank account, that's fine as well. That 20% we take covers all the operating fees and credit card costs, all that maintenance. We want to keep that as low as we can, because we want the community to benefit from it. If people aren't making money on this, then we are not making money on this either.
A: How are you promoting and getting the word out about this?
NM: We love to talk to people like this. A lot of what we do is local focused, we want to build up Baltimore we want to build up DC. We go to commuter areas. We talk to people, we go to football games, talk to people, pass out flyers.
A: So Guerrilla Marketing
NM: A lot of grassroots type guerrilla stuff, because buying Google Adwords for us, it's expensive and it's not relevant for us. Not too many people Google search “Where can I rent out my parking space?” not a big thing. Once you get out there and talk to people about it, they see the value of it. That's what really does it for us.
A: I assume you are trying to use Social Media?
NM: Of Course! Both Adam [Z] and I, and the company are on Facebook, Twitter, Foursquare, everything. We encourage friends, people who use the service when you book space. “Hey I'm using this” or “Hey, I just made a bunch of money using this!” Particularly with our early users if you refer your friends or neighbors.
A: You get a discount?
NM: Right, you get a discount. So you know we really want to encourage people's friends to sign up. If they don't want their neighbors to sign up with the same spot, but maybe their friend on the other side of the city. The more spaces we have available the more we will focus on bringing people in. For most people with their parking spaces they have found money. The Worst Case Scenario it's exactly the way it was before. The best case is you start making a bunch of cash on your driveway.
A: Since the Grand Prix, which was about a month ago, you have had no problems with people saying “Oh this person was causing problems in my parking space?”
NM: So far we haven't! We have built in as many things as possible, in our terms of service. We have backs-ups if there are any issues, we are there to handle them as quickly as possible. So far you know the community aspect of it naturally protects itself. It is bound to happen if we get big enough, there will be a bad experience for someone. We will do everything we can to protect from that.
A: Yeah, with Couchsurfing at first you think, “This is really weird. I don't know if I want to do this.” Then you try it out. You realize the community aspect does work itself out somehow.
NM: Even with Couchsurfing you can see if people have hosted before. We are building in reviews as well. You can see on both ends of the spectrum. So you can see this person has used our service 10 times and this person has 15 thumbs-up, it is a great space. A little thing goes a long way. Protecting people's reputation on the website. Providing that extra level of security.
A: Do you have anything else you want to tell me?
NM: I think we covered it! Working out of the accelerator with these other companies, our concept is simple. You can sit down with someone and in 2 minutes they know what we are doing. It is not some crazy ad-technology, where 2 months later they are like what are you talking about? How does it work? There is a community marketplace for parking. We want people to share their parking spaces with one another. It's straightforward!
A: Where did you come up with the name, ParkingPanda?
NM: We first built the prototype, the initial version of the product, at the Startup Weekend Baltimore which is a weekend long start-up business event, where you create a business, Friday night to Sunday night. Buying a domain name is very difficult, everything you think is cool or good is taken. We were looking and couldn't find anything. I don't remember who said it, but someone said, “You guys should get a mascot!” I think Adam [Z] might have been like “the ParkingPanda” and it became a running joke throughout the weekend. Then ultimately, we were like, this is fun, people love Pandas. It fits with us, our attitude, the way we approach the business. It turned into a great marketing thing, people love ParkingPanda! When it gets out there people recognize it. So we just went with it. After start up weekend, we actually won the start-up weekend event.
A: Do you get money from that?
NM: We got a little money to help us incorporate. Once we incorporated the company got money. Adam [Z] and I didn't collect anything from it, but the company did. So that led back into our marketing and building out the site.
A: Were there domains that you thought were really good, but they would not work or were not available?
NM: For the longest time we wanted ParkingSpace, we tried a million different things, but they were all taken. We didn't let ourselves linger. We went to check and if it was taken, we were like “Eh!” That's the way domain names work now, it is hard to get them. That is why you see all these ridiculously named companies. ParkingPanda is a little bit ridiculous but it is fun and it works.
A: It took a while for me to come up with my Blog name, Adam's Auto Advice. When I thought of it though it was like “Oh! That's great!”
NM: That's what happens when you build this out in a weekend. We are happy with it, it has worked out great. It is recognizable, we have our little logo which is a car Panda.
Adam: Is there a demographic you are trying to target?
Nick Miller: The thing is that it is parking space as opposed to Airbnb, which is apartments, makes it more broad and widespread. So anyone can use it. Early on we are targeting sports fans. You can use this at the Ravens Game. I went to a Ravens game on Sunday and I used the service to get a parking spot by the Ravens Game. If I come back, I will do it again. If you have repeat users you have the potential for them to tell their friends and stuff like that. As we move into commuters, it becomes a more broad set of people. So it starts from hardcore fans and grows out from there.
A: I actually went to a concert at Rams Head Live the other night. One of my friends is a Bass Player. I went to the show with another friend and his car got towed. I was like “Oh S#$*! I should have used ParkingPanda!”
NM: Free parking is great, and it can be free or really cheap but you risk getting towed or ticketed. Particularly if you don't know the law. If it is 2 hour parking, in DC that what it is like. When I was down there for school, there is street parking but it's all only 1-2 hour parking. It is enforced strictly there. At the same time there are a lot of townhouses there and driveways and stuff like that and the people who live in them actually have permits to park on the streets. So they can park on the street for as long as they want and leave their driveways open to rent to you. So you don't need to deal with the trouble of the ticket or towing. They don't tow the cars down there, they boot the cars down there. So you just can't move it!
A: There are some other parking websites that are kind of similar but they are focused mainly on garages. Do you see yourself competing with them or are you offering a different thing?
NM: There are things like Craigslist, but there are a couple of sites like Parkwize. It will let you reserve in a garage before you ever go out. In some ways we think what we are offering is different. They offer you the ability to reserve a space and know exactly where you are going. We also offer the ability to save you money and to avoid the traffic associated with the garage or the parking lot, and the idea it is peer-to-peer so you are supporting your community. Someone can be renting you driveway when you are renting someone else's. So it is like back and forth community.
A: Do you see ParkingPanda really catching on? Maybe become like… Zipcar or something like that?
NM: We hope so! We think there is a big enough market and a big enough need for it. If you look around lately the sort of peer-to-peer community model, a company like Airbnb where you are renting out someone's room in their apartment as a hotel, that company is now worth over a billion dollars!
A: Oh wow! I did not know that!
NM: Then there are the car sharing services like ZipCar and RelayRides, where you are renting your neighbor's car. Those are catching on and starting to do really well, so right now is a great time. People really see the value of earning a little extra cash with their assets and with helping out the community in general. If people are willing to let you share their car, I feel like there are people who are certainly willing to let you use their driveway. You have to be confident in letting someone get behind the wheel of your car, but your driveway…there is a pretty low barrier to entry there.
A: You need to trust someone to use Airbnb, for staying at your place. I personally have never used Airbnb, but I have used Couchsurfing before. I am sure you have heard of that!
NM: I have Couchsurfed myself as well.
A: I actually told my mom about ParkingPanda and she was like, “We should use that!”
NM: That person may not be willing to Couchsurf, but your driveway is so much easier.
A: So you used to work for LivingSocial? Can you tell me about that?
NM: Back when I was in Georgetown I started at LivingSocial as an intern one summer, and I started there when it was about 15 people. It was still a Facebook application developer. I was there during the shift of developing Facebook applications into the local commerce and group deal space. They were already working toward the local commerce space, but I was there when the company grew very quickly. When I graduated from Georgetown, I almost stayed but I was planning on going to Grad School in NY. I left to go to grad school in NY, I ended up deciding I did not like the program I was going to go to, so I went to work for another start-up in NY.
A: What was the company?
NM: That was called GroupCommerce.
A: What do they do?
NM: They are similar to LivingSocial as they are in group commerce and local deal space. They are not consumer focused like LivingSocial is. They provide the technology for newspapers and publishers. For example the New-York Times has a group deal program, and GroupCommerce provides the infrastructure to support that. So I worked for them to develop that structure, then left to start ParkingPanda.
Here is an interview I did with Nick Miller, Co-Founder and CEO of ParkingPanda.com on October 4th, 2011. This will give you an inside perspective on an internet startup and what it takes to get it started. This is Part 1 of the interview, stay tuned for Part 2 and Part 3. I thought it would make it easier to read and be more fun to post the interview in parts. If you haven't already check out my article on ParkingPanda.
Nick Miller: We just got back from NY, we were in a tech accelerator up there. Now we are located right down the street here. (Canton in Starbucks).
Adam: Cool. How many employees do you have?
NM: It's just the two of us now. Two of us run it full time, myself and Adam [Zilberbaum]. We have contract help that is helping us and an intern that is helping us as well.
A: What was the flash of genius? Where did the idea come from?
NM: I have sort of experienced both sides of the problem. I went to Georgetown. When I was living in DC I actually at one point had a townhouse with a driveway. So I was sitting there with an empty driveway and I wasn't doing anything with it. After I had moved out I was up here [Baltimore] at a Raven's game and there was a guy standing there with a cardboard sign, “Park Here $15 bucks” over at Federal Hill, way cheaper and way faster to do that, so I parked in the driveway. Having experienced both sides of the inefficiencies of parking, “There has got to be a better way to do exactly this!” Why can't I just put this guy's driveway online, and not drive around and hand this guy some cash! So it was actually having experienced both sides of it. It made it apparent this needed to be done.
A: Yeah I actually live right near the Hopkins campus, pretty close to the stadium. People park all up and down our street. A few years ago I actually kind of had the same idea. You should be able to just put this online or something. Hey, we do have spaces here!
NM: Once in awhile sometimes people post on Craigslist and it is so inefficient. You gotta sit around your house waiting for the guy to come with $10 dollars, so is it really worth it? [With ParkingPanda] People don't even have to be there, you can set it up once and never do anything again.
A: What is your main market for the website? Who is using it?
NM: We are starting out targeting people going to events. Ravens football games. We launched at the Grand Prix here in Baltimore. That was our first big event. Just because the demand around events is larger. It is really apparent really big. People see the value immediately around events. Ultimately we want to grow it away from events to people going to dinner in the city, or going shopping, and also long term for commuters as well. If you are gone from your space everyday, you're right by Hopkins, from work and you know there is an Hopkins employee that could pay you $50 or $75 a month instead $150 for a garage. They could just come rent the same space everyday.
A: Really ultimately anytime you need parking in a high-density area, this should be an option?
NM: Not that everyone is going to use it as opposed to a garage, but it should be an option. Hopefully a lower cost more efficient option.
A: So I am renting out my space and let's say I need it. How do you work out those types of issues?
NM: So there is a really easy calendar on the site. You can actually set when it's available and the amount of time. So if you know you are gone every Tuesday and it's free, you can make it available every Tuesday. You are home every Wednesday and Thursday you don't have to make it available. If you want to set it, as long as nobody has booked, you can change it at any point in time. You are going out of town for a month, you can make it available for a whole month or if you are sick and going to be home for the whole week you can take it off the market.
A: Is it a Google Calendar?
NM: We have our own calendar built in. Basically you can click or drag over dates. You can set when it's available and when it is not. It is one of the reasons we started off launching around events around daily parking, you rent it for the whole day. Basically what you need for the event, even if you are not there for the whole day. We reduce a lot of the complexities around “I get home around 5, what if someone is still in my driveway at 5:15?” Obviously we can deal with that, but it creates more and more complexities the more you do that. So we are starting off with dailies, but we will do monthly and hourly as well.
A: How many people are on the site currently?
NM: The first weekend at the Grand Prix we booked about 117 spaces over the course of the weekend. I think it was 117, it was just over 115. Now what we have been focusing on is we want to have a large inventory of spaces before we have tons of people who try to book spaces. If they come to book spaces and they aren't any there, it's useless! So we have close to 40 spaces in our inventory now. In any given time, not all those are available. In the middle of the week on Tuesday, you might only have 4-5. On a game day, for a Ravens Game, there will probably be 20. Some people list once a month, some people list their spaces every day. It really varies. We are really focused on filling up our inventory more and more. Once we have 100 spaces in our inventory, every day there will be a lot of value in different neighborhoods and different parts of the city. Once we have that inventory it will be useful.
A: Do you see expanding to parking buses, rvs, or other vehicles?
NM: We think that the community model is lot more compelling than a lot of the other models. We have talked to parking garages before and ultimately we may do some work with parking garages and help people make relations with parking garages, but really that takes care of the issue of whether parking is available before you leave home. It doesn't help you avoid the traffic of the garage and it doesn't necessarily save you as much money. Plus you are not helping out your community making a little extra money as well. From a parking space owners side, in a bad economy it's a little more. Why not make a little extra cash?
A: Do you have a expected growth rate? Currently you are just in Baltimore, right? You want to move into other cities?
NM: We will be in DC soon. DC is the next city. We will probably roll out to DC in 2 months or less. In Baltimore we launched first we only have a certain number of inventory. In DC we won't launch until we have say 50 parking spaces there. That way as soon as we go live, we will launch around an event down there, as soon as we go live there will already by a lot inventory and spaces. We are already building the inventory in DC, so that when we go live there will be a lot of parking space available. After DC we will go to Philadelphia. We will focus on those close markets first, because it is a great way optimize what works, what doesn't. We can refine what we are doing. Once we really have if figured out in Baltimore, DC, and Philly. Then we will expand more Boston, Chicago, San Francisco. Start moving North, start moving West. Baltimore and DC and great markets. We really want to figure out that best way to do it and it's a great place to figure that out.
A recent Baltimore-based start-up called ParkingPanda.com, run by Nick Miller and Adam Zilberbaum, has definitely piqued my interest. Why? Because they aim to revolutionize parking as we know it.
The idea is simple. You need a space in Downtown Baltimore, say for a Ravens or Orioles game. You don't want to spend 30+ minutes driving around aimlessly looking for parking. So you log onto ParkingPanda and find someone who might have a parking space downtown, but is away for a few days or just might not need it. They rent out their parking space to you, for less than what it would cost to park in a garage. That person makes a little cash on a personal parking space they otherwise would have not been using and you get to find parking quickly and cheaply! It's great for all parties involved!
Nick Miller is the Co-Founder and CEO of ParkingPanda. Like most great internet ideas, the company was conceived during his college days in our nation's capitol, “I went to Georgetown. I was living in DC and I didn't really need a car. So I was sitting there with an empty driveway and I wasn't doing anything with it.” Then he had the challenging experience of trying to find parking. “After I had moved out I was up here [Baltimore] at a Raven's game and there was a guy standing there with a cardboard sign that was like, “Park Here $15 bucks” over at Federal Hill, way cheaper and way faster to do that, so I parked in the driveway.” This got Nick thinking, “Why can't I just put this guy's driveway online, and not drive around and hand this guy some cash! So it was actually having experienced both sides of it. It made it apparent this needed to be done.”
This led Nick to take part in Startup Weekend Baltimore, an intense 54-hour technology competition where teams build a website or application over the course of a weekend. Nick met Adam [Zilberbaum] and told him about his wild idea for a peer-to-peer online parking community. The two hit it off and spent the weekend developing the idea. Needless to say, ParkingPanda won the competition! For winning they received the necessary funds to incorporate ParkingPanda. Once incorporated, the company got additional money which led into marketing and building up the website.
Then the dynamic duo spent the summer in a tech accelerator in New York City. This gave them three months of office space in Times Square and the chance to make connections with well-known entrepreneurs and venture capitalists. They also got $25,000 in seed money. The culmination of the tech accelerator was giving a pitch to all the companies involved, and to potential investors.
The company launched at the Inaugural Baltimore Grand Prix. “The first weekend at the Grand Prix we booked about 117 spaces over the course of the weekend.” says Nick. Not bad for a first weekend.
Currently ParkingPanda operates exclusively in Baltimore, but they hope to expand. “We will be in DC soon,” Nick says, “We will probably roll out to DC in 2 months or less.” ParkingPanda has big aspirations for getting into other cities and markets as well. “After DC we will go to Philadelphia, Then we will expand more: Boston, Chicago, San Francisco.”
Even with big aspirations and hopes, the duo want to get the formula right. “We will focus on close markets first [Baltimore, DC, and Philly], because it is a great way to optimize what works, what doesn't. We can refine what we are doing.” says Nick.
During my conversation with Nick, we drew comparisons to Airbnb, a website where you can rent out rooms from people, Couchsurfing a similar service but free, and RelayRides a website that enables you to rent a neighbor's car. “People really see the value of earning a little extra cash with their assets and with helping out the community in general. If people are willing to let you share their car, I feel like there are people who are certainly willing to let you use their driveway. You have to be confident in letting someone get behind the wheel of your car, but your driveway… there is a pretty low barrier to entry there.” says Nick.
We also discussed other parking websites, which enable you to reserve spaces in a garage or parking lot in advance. Nick pointed out the advantages of ParkingPanda. “They offer you the ability to reserve a space and know exactly where you are going. We also offer the ability to save you money and to avoid the traffic associated with the garage or the parking lot, and the idea is it is peer-to-peer so you are supporting your community. Someone can be renting your driveway when you are renting someone else's.”
ParkingPanda is such an intriguing idea, I actually signed up to use the website. In the future I will definitely look for parking through the Panda! I might even list my parking space during Hopkins lacrosse games, due to limited parking in the area when games occur. I see people driving up and down our street looking for parking all the time. You can find free street parking but as Nick points out, “You risk getting towed or ticketed. Particularly if you don't know the law.” The advantage to using a service like ParkingPanda, is that you don't need to worry about that.
Nick lays out ParkingPanda like this, “You can sit down with someone and in two minutes they know what we are doing. It is not some crazy ad-technology, where two months later they are like, What are you talking about? How does it work? This is a community marketplace for parking. We want people to share their parking spaces with one another. It's straightforward!”
Want to know more about ParkingPanda? Read my interview with Nick Miller, Part 1, Part 2, and Part 3.