For Lincoln's Super Bowl commercial the automaker tried a completely new and innovative approach to advertising, they asked the public to make it using Twitter. You could send Tweets to Jimmy Fallon using the hashtag “#SteerTheScript” to make part of the story for this Super Bowl commercial for the 2013 Lincoln MKZ. If you think this sounds like not such a good plan, or you think it sounds awesome, just watch below and find out.
Unfortunately a lot of great ideas fail and this was one of them. I guess it's hard to blame Lincoln since the commercial's story and ideas were generated by Tweets to Jimmy Fallon. However, it was their idea to do this for the 2013 Lincoln MKZ. Next time Lincoln spends millions of dollars on advertising I hope the commercial is better than this Twitter generated one.
Maybe I don't get this since I am not under 20 years old, but hopefully young enough to understand when the internet shouldn't be used to make a commercial.