Kia really had an amazingly bad Super Bowl commercial this year. I mean I was watching it and just thought “WTF? They think this will make me want to actually buy a Kia Forte?”
Basically the commercial is a geeky guy checking out the 2014 Kia Forte while “Hotbots” stand guard around it. When he gets too close one of the Hotbots kicks him, give him a wedgie, then throws him across the room. Then music plays and you see the words “Respect the Tech” across the screen.
Not sure who or what ad and marketing agency came up with this commercial but they certainly need to be fired. I think for next year's Super Bowl Kia should hire whoever did Hyundai's commercials.