Hyundai's “Don’t Tell” Super Bowl commercial shows you why you don't tell your Mom certain things. A Dad takes his kids on all sorts of adventures such as going to a scary movie, going skiing down the advanced slope, throwing toilet paper in a tree, getting junk food, going to a rock concert, and more.
Honestly we have all been in these types of “Don't Tell” situations before whether it be a parents, siblings, friends, or a spouse. I think the commercial was well thought out and creative.
I guess Hyundai is really pushing the 2013 Hyundai Santa Fe, since this Super Bowl spot was also for the Santa Fe.