Tag: super bowl 2013

Audi Let’s You Choose Super Bowl Commercial, Did It Work?

Audi took a bit of gamble this year.  They wanted YOU to choose what the Super Bowl commercial they were going to air would be.  Well not the entire commercial just what the ending would be.  Along with Lincoln's commercial for it's Lincoln MKZ both automakers took bold moves in letting audiences choose what they wanted to see.

This is the “Prom” Super Bowl commercial that was aired.

While I found this Super Bowl commercial enjoyable, the story fun, and filming and images of the Audi commercial were well done I was bit confused.  Does this mean that eventually all the guys who didn't ‘get the girl' in high school buy Audis? I don't know!

Audi's Super Bowl commercial reminded me of that Latin phrase “Fortune Favors the Bold” which seems to be what Audi was trying to convey.  

Here is the description for the video;

A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. You’ll have to watch this Super Bowl spot to see if his newly found bravery pays off.

Let me know what you think!

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Lincoln’s “Phoenix” is a So-So Super Bowl Commercial

Lincoln's “Phoenix” Super Bowl commercial was much better than the Twitter generated “Steer The Script” experiment they tried.  This commercial had great images, a nice song, good narration, and got the message across about the improved technology and 2013 Lincoln MKZ.  Honestly though I am not sure it measured up against other Super Bowl Spots and automaker ads this year.

Better luck next year Lincoln!  I think the look of the new Lincoln MKZ is nice though.

Did you like or dislike this commercial?  Leave a comment and let me know.

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Lincoln Tries Innovate Twitter Generated Super Bowl Ad, but Fails [Video]

For Lincoln's Super Bowl commercial the automaker tried a completely new and innovative approach to advertising, they asked the public to make it using Twitter.  You could send Tweets to Jimmy Fallon using the hashtag “#SteerTheScript” to make part of the story for this Super Bowl commercial for the 2013 Lincoln MKZ.  If you think this sounds like not such a good plan, or you think it sounds awesome, just watch below and find out.

Unfortunately a lot of great ideas fail and this was one of them.  I guess it's hard to blame Lincoln since the commercial's story and ideas were generated by Tweets to Jimmy Fallon.  However, it was their idea to do this for the 2013 Lincoln MKZ.  Next time Lincoln spends millions of dollars on advertising I hope the commercial is better than this Twitter generated one.

Maybe I don't get this since I am not under 20 years old, but hopefully young enough to understand when the internet shouldn't be used to make a commercial.

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Kia Needs A Different Ad Agency for the Super Bowl [Video]

Kia really had an amazingly bad Super Bowl commercial this year.  I mean I was watching it and just thought “WTF? They think this will make me want to actually buy a Kia Forte?”

Basically the commercial is a geeky guy checking out the 2014 Kia Forte while “Hotbots” stand guard around it.  When he gets too close one of the Hotbots kicks him, give him a wedgie, then throws him across the room.  Then music plays and you see the words “Respect the Tech” across the screen.

Not sure who or what ad and marketing agency came up with this commercial but they certainly need to be fired.  I think for next year's Super Bowl Kia should hire whoever did Hyundai's commercials.

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Hyundai’s Makes You Laugh with ‘Don’t Tell’ Super Bowl Ad [Video]

Hyundai's “Don’t Tell” Super Bowl commercial shows you why you don't tell your Mom certain things.  A Dad takes his kids on all sorts of adventures such as going to a scary movie, going skiing down the advanced slope, throwing toilet paper in a tree, getting junk food, going to a rock concert, and more.  

Honestly we have all been in these types of “Don't Tell” situations before whether it be a parents, siblings, friends, or a spouse.  I think the commercial was well thought out and creative.      

I guess Hyundai is really pushing the 2013 Hyundai Santa Fe, since this Super Bowl spot was also for the Santa Fe.

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