Interview with Nick Miller Co-Founder & CEO of ParkingPanda – Part 3

This is Part 3 of my interview with Nick Miller, Co-Founder and CEO of ParkingPanda.  Click and for the whole interview.  If you did not see my article on ParkingPanda, check it out!

 

Nick Miller, Co-Founder & CEO

A: So you are looking for a big investment?

NM: We were in this tech accelerator, and the culmination of that was a demo day. All tech companies in the accelerator, we all gave 7-10 minutes pitches and demos to a room full of investors. In addition to all the people we were meeting with and talking to throughout the summer. That kicked off the process of, ok we are out here we are live now. Now we want to raise a little venture capitol to grow the business and expand. On day 1 we made money on our first transaction. We really need to be widespread to make a lot of money. So taking venture capitol will help us accelerate that process. So that's what we are in the process of doing right now.

A: Have you had a good amount of people interested in the business?

NM: Yeah, you know it's always a process and a time consuming thing of people digging into your business finding more about it, finding more about you. Your growth, and all of that stuff. It's going well so far. We are meeting with a lot of people interested in the idea and the space. Meeting with a lot of individual investors and venture capitalists. We are definitely hopeful, it continues to go well.

A: If I rent my space for $10, you guys take a 20% commission?

NM: Right, we take 20% and the rest goes directly to you.

A: You get a check?

NM: Right now we send you a check. We are working on integrating the ability to get PayPal payments or Direct Deposit payments in your bank account. So you will have the option to get whatever you want. If you want a check mailed to you, that's fine. If you want direct deposit in your bank account, that's fine as well. That 20% we take covers all the operating fees and credit card costs, all that maintenance. We want to keep that as low as we can, because we want the community to benefit from it. If people aren't making money on this, then we are not making money on this either.

A: How are you promoting and getting the word out about this?

NM: We love to talk to people like this. A lot of what we do is local focused, we want to build up Baltimore we want to build up DC. We go to commuter areas.  We talk to people, we go to football games, talk to people, pass out flyers.

A: So Guerrilla Marketing

NM: A lot of grassroots type guerrilla stuff, because buying Google Adwords for us, it's expensive and it's not relevant for us. Not too many people Google search “Where can I rent out my parking space?” not a big thing. Once you get out there and talk to people about it, they see the value of it. That's what really does it for us.

A: I assume you are trying to use Social Media?

NM: Of Course! Both Adam [Z] and I, and the company are on Facebook, Twitter, Foursquare, everything. We encourage friends, people who use the service when you book space. “Hey I'm using this” or “Hey, I just made a bunch of money using this!” Particularly with our early users if you refer your friends or neighbors.

A: You get a discount?

NM: Right, you get a discount. So you know we really want to encourage people's friends to sign up. If they don't want their neighbors to sign up with the same spot, but maybe their friend on the other side of the city. The more spaces we have available the more we will focus on bringing people in. For most people with their parking spaces they have found money.  The Worst Case Scenario it's exactly the way it was before. The best case is you start making a bunch of cash on your driveway.

A: Since the Grand Prix, which was about a month ago, you have had no problems with people saying “Oh this person was causing problems in my parking space?”

NM: So far we haven't! We have built in as many things as possible, in our terms of service. We have backs-ups if there are any issues, we are there to handle them as quickly as possible. So far you know the community aspect of it naturally protects itself. It is bound to happen if we get big enough, there will be a bad experience for someone. We will do everything we can to protect from that.

A: Yeah, with Couchsurfing at first you think, “This is really weird. I don't know if I want to do this.” Then you try it out. You realize the community aspect does work itself out somehow.

NM: Even with Couchsurfing you can see if people have hosted before. We are building in reviews as well. You can see on both ends of the spectrum. So you can see this person has used our service 10 times and this person has 15 thumbs-up, it is a great space. A little thing goes a long way. Protecting people's reputation on the website. Providing that extra level of security.

A: Do you have anything else you want to tell me?

NM: I think we covered it! Working out of the accelerator with these other companies, our concept is simple. You can sit down with someone and in 2 minutes they know what we are doing. It is not some crazy ad-technology, where 2 months later they are like what are you talking about? How does it work? There is a community marketplace for parking. We want people to share their parking spaces with one another. It's straightforward!

A: Where did you come up with the name, ParkingPanda?

NM: We first built the prototype, the initial version of the product, at the Startup Weekend Baltimore which is a weekend long start-up business event, where you create a business, Friday night to Sunday night. Buying a domain name is very difficult, everything you think is cool or good is taken. We were looking and couldn't find anything. I don't remember who said it, but someone said, “You guys should get a mascot!” I think Adam [Z] might have been like “the ParkingPanda” and it became a running joke throughout the weekend. Then ultimately, we were like, this is fun, people love Pandas.  It fits with us, our attitude, the way we approach the business. It turned into a great marketing thing, people love ParkingPanda! When it gets out there people recognize it. So we just went with it. After start up weekend, we actually won the start-up weekend event.

A: Do you get money from that?

NM: We got a little money to help us incorporate. Once we incorporated the company got money.  Adam [Z] and I didn't collect anything from it, but the company did. So that led back into our marketing and building out the site.

A: Were there domains that you thought were really good, but they would not work or were not available?

NM: For the longest time we wanted ParkingSpace, we tried a million different things, but they were all taken. We didn't let ourselves linger. We went to check and if it was taken, we were like “Eh!” That's the way domain names work now, it is hard to get them. That is why you see all these ridiculously named companies. ParkingPanda is a little bit ridiculous but it is fun and it works.

A: It took a while for me to come up with my Blog name, Adam's Auto Advice. When I thought of it though it was like “Oh! That's great!”

NM: That's what happens when you build this out in a weekend. We are happy with it, it has worked out great. It is recognizable, we have our little logo which is a car Panda.

 

Click and for the whole interview

Review: Cripe Distributing

I recently made a wrench set purchase through a company called Cripe Distributing, which is an online tool vendor and Ebay store that sells overstocked tools and equipment for great prices. I thought I'd writeup a review of my experience for others

I read about Cripe on GarageJournal, which is a great online forum for garage junkies, gearheads, and craftsman of all types. I had been looking to get a set of Gearwrench X-Beam Ratcheting Wrenches or similar set for awhile. I saw that Cripe had a great deal on an 8-piece set for $35, which was a mighty good deal. I used a coupon code (RDKBS) for an additional 5% off with PayPayl orders. That brought down the price to $33.25, which was an even better deal. Including UPS ground shipping, which was $11.54, the order total came out to $44.79. I felt shipping was a little pricey, but still worth the cost.

I emailed Cripe to ask if there was anything that could be done about the shipping costs, such as mailing them in a USPS Flat-Rate box. I got a response in 1 day, which was very surprising since this was on the weekend. However, I didn't use the customer service email I used the email the PayPal payment was sent to. I think that probably had something to do with it. Here was the email response.

we try to make our shipping costs as actual as we can…… we don't use the shipping as a profit center like most people do
when someone overpays shipping by more then a few dollars…. we do our best to refund them…..
or
we could build the shipping into each item…. but we feel that that is unfair to the person who buys multiple items
we really do try to be as fair as possible…
you can always try our website where it figures your shipping based on your zip code…. and gives you different shipping options to choose from

I thought this was a reasonable response and is understandable.  It is annoying when ordering items through Amazon Prime I realize the shipping price is built into the price of the item.

I ordered the wrench set on February 9th and received it February 22th. The package was delivered when expected by UPS and was packaged decently. Check the pictures below.

My complaints with Cripe Distributing would be they're ordering system and website. I setup an account on they're website, and several days after my order was placed… there was no record of any orders. I found this strange. Also they're website is somewhat difficult to navigate and doesn't have the best layout and navigation, which can be annoying. On some items I've noticed there are key pieces of information missing. For example, I noticed on sockets sets sometimes they do not list the drive size the sockets are for. I guess it's understandable that they don't have the best website and software since they most likely keep costs down in order to maintain good pricing. They should provide the correct and accurate information on they're website for products though. On a lot of items you also won't find much of savings when you calculate shipping costs.

There are 2 ways to order through Cripe Distributing, you can order directly on they're website or on the Ebay store. I might consider ordering from the Ebay storefront. Actually if you check Ebay, they offer different items on there and sometimes different items through they're website. I find this equally strange and confusing.  However, Cripe does have great prices on a lot of tools so I will most likely be using them again.

PROS

  • Good customer service
  • Great pricing on tools
  • Good pacakging

CONS

  • Difficult to navigate website
  • Different products offered on website vs. Ebay
  • Shipping Costs

Overall I'm happy with Cripe and will order from them again most likely. if the price is right and shipping isn't ridiculous.