The 5 Greatest Auto Commercials of All Time [VIDEOS]

What makes a great auto commercial?  A lot of things can make an auto ad or TV spot “good” but to be truly great a commercial needs several things.  It must be memorable so that people know what the ad the car was for.  It also needs to speak to a wide range of people (without being offensive) and strike an emotional chord that ads rarely do.  The follow commercial fit all of this criteria at least in my expert automotive opinion.

The Parisian Pinball Park – Ford Active Park Assist

I wrote about the Ford Parisian Pinball Park commercial before on this blog and it might be the greatest auto ad of all time.  It's clever, funny, memorable, awesome, and shows how creative Europeans are with ads.  (I have never seen a Ford TV spot this good in the US.)  Most importantly it shows Ford Active Park Assist and how useful it can be to a driver who is not good at parallel parking in Paris, where parking space is worth it's weight in gold.

Rear-View Camera – BMW

This is an absolutely brilliant!  Not only does it get across the technology behind the car but nobody talks in the commercial.  Even if you muted the sound this would still make you laugh.

The Force – VW

Come on!  What kid hasn't seen Star Wars and tried to use the “Force?”  You probably did the last time you watched Star Wars.  VW is known for making great ads but this one is truly great.

Cog – Honda Accord

It looks computer generated right?  The crazy thing is it's not!  The whole contraption was real and they used real parts from the Honda Accord to do this.  The best part is you can watch this commercial a few times and it doesn't get old.

Baby Driver – Subaru

While this Subaru commercial will speak to parents a lot more than someone like me who doesn't have kids (that I know about) I think a wide range of people find it appealing.

What do you think of the commercials I choose for this list?  Do they deserve to be recognized? Do you think I missed a great auto commercial in this list?  Let me know with a comment below.


Is Ford’s “Parisian Pinball Park” Commercial One of the Best Auto Commercials of All Time?

Ford has a very edgy and interesting ad in Europe which is aimed at promoting Ford's Active Park Assist feature.  This essentially helps drivers that have trouble parallel parking handle the tightest of parking spaces.  How Ford choose to convey this feature is very interesting as they titled the YouTube ad “The Parisian Pinball Park.”

Personally I think this is one of the best auto commercials I have ever seen.  It is edgy, smart, funny, and gets the point across of what Ford is trying to sell.   Watch the commercial and let me know what you think.

C’était un Rendez-Vous by Claude Lelouch is The Greatest Movie Ever Made

Recently my colleague and friend, Nicolas Zart, showed me this short French film from the 70's called “C'était un Rendez-Vous” by Claude Lelouch.  In English this means “It was a date.”  After watching the film, which is only about 8 minutes and 30 seconds, I concluded that this is The Greatest Movie Ever Made!

C'était un Rendez-Vous features fast driving through the streets of Paris and the lovely sounds of a beautiful roaring engine.  What more could you ask for?  There are no stupid story lines that don't make sense with stupid characters and bad actors.  (Anyone remember the original 1976 “Gone in 60 Seconds?”)  C'était un Rendez-Vous starts off with pure driving and ends with a classic French twist.

What's most interesting about C'était un Rendez-Vous is I clearly see where director John Frankenheimer got his inspiration for the chase scenes and some of the camera techniques used in “Ronin.”  Ronin is considered to have some of the best car chase sequences in the history of movies.  Robert de Niro, Jean Reno, and Natascha McElhone were actually in the cars during for those sequences.  Rendezvous, as it is known, has also influenced other car movies and sequences as well.

Watch C'était un Rendez-Vous below and let me know what you think?

For more info about C'était un Rendez-Vous visit the Wikipedia page.