Some of you have probably heard about the Open Automotive Alliance (OAA) coalition that Google has formed with Audi, Hyundai, Honda, General Motors, and Nvidia. The goal is to bring the Android operating system to cars and make them more connected. You can read my article “Google forms Open Automotive Alliance with major Tech & Auto players to bring Android to Cars” from yesterday.
Since I’ve gotten a lot of questions about the Open Auto Alliance I thought I would post these FAQ’s directly from the Open Automotive Alliance website. This should anser a lot of questions people probably have about the OAA.
Note, I’ve changed around some of the wording of the questions to make them easier to understand and read. Why read questions written by marketers?
What is the Open Automotive Alliance?
The Open Automotive Alliance (OAA) is a group of technology and automotive companies who have come together to bring the best of Android into the automobile in a safe and seamless way.
Who is in the Open Automotive Alliance?
The founding members of the Open Automotive Alliance are Audi, General Motors, Google, Honda, Hyundai and Nvidia. Though this announcement is the beginning, not the end. We’ll enthusiastically work with any company interested in the compatible use of the Android with cars.
Why is the OAA beneficial to automakers?
Automakers will be able to leverage a platform already being used by millions to deliver a familiar and consistent experience to their customers. Taking a platform centric approach enables high quality application development in a way that is purpose built for cars.
Why is the OAA beneficial to drivers?
Drivers are already trying to access mobile services while they’re on the road, but in ways that aren’t always seamless or safe. By working with automakers to deliver these experiences in ways that make sense for the automobile, drivers can get what they’re looking for without disrupting their focus on the road.
Why is the OAA beneficial for software developers?
With one platform that developers are already familiar with to target (rather than a patchwork of platforms from different automakers), developers will be able to focus on delivering a powerful experience for users.
Who can join the Open Automotive Alliance?
We welcome those in the automotive and technology space who are committed to bringing the best of mobile into the automobile in safe and seamless ways.
How will Android work inside of a car?
We’re working with our partners to enable better integration between cars and Android devices in order to create a safer, car optimized experience. We’re also developing new Android platform features that will enable the car itself to become a connected Android device. Stay tuned for more details coming soon.
When can I get Android in my car? What does the roadmap look like?
You can expect to see the first cars with Android integration by the end of this year.
Are you working with government safety organizations?
Yes, we have been in contact with government agencies like the National Highway Traffic Safety Administration (NHTSA). Our goal is to build an experience that helps drivers get what they’re looking for without disrupting their focus on the road.