BMW Welt in 2013 attracted an amazing 2.93 million visitors, a new record for BMW Welt. Since the facility opened in October 2007 BMW Welt has become a major tourist attraction in Bavaria and BMW Welt was named Germany’s best design location at the 2013 Location Awards. In addition master chef Bobby Bräuer and his team earned a Michelin star and 18 points in the Gault Millau guide for the restaurant “EssZimmer” located at the facility.
“Our expanded brand worlds, new and established event formats and gourmet restaurant “EssZimmer” delighted more guests than ever.” said Thomas Muderlak, head of BMW Welt.
The 2.93 million BMW Welt visitors represent an increase of almost 20 percent compared to 2012. Last year 2.45 million people visited BMW Welt in Munich. According to BMW around 60 percent came from Germany, with the remainder from all over the world which includes the U.S., Russia and Asia, and the neighboring countries of Austria and Italy. Almost 40 percent of guests have visited BMW Welt more than once. In total, more than 14 million people have visited BMW Welt since it opened in 2007.
BMW Delivers 100,000 vehicles to Customers
Customers come to BMW Welt from all over the globe to take delivery of their new BMW for the company’s European Delivery Program. A total of 21,500 BMW owners, the highest number ever, picked-up their brand new BMW in 2013. Almost 3,000 of them had participated in the program before. Around 10 percent of those collecting their cars came from the U.S.
In July 2013, BMW Welt delivered the 100,000th vehicles since BMW Welt opened in 2007; and in November, the first all electric BMW i3 models were handed over to customers. A number of celebrities, including TV presenter Thomas Gottschalk and opera singer Eva Lind, also came to BMW Welt to collect their new car in person.
Special Events and Celebrities
More than 40 events and programs brought visitors to BMW Welt in 2013. This includes the The BMW Welt Jazz Awards holdings its fifth event while guests enjoyed several matinee performances of Jazz music. At the Munich Crime Fiction Festival there were several celebrities including TV actress Andrea Sawatzki who made her crime fiction debut and best-selling Norwegian author Jo Nesbø presented his latest novel. In June, musicians and Grammy award winner Frank Ocean launched his world tour at BMW Welt and “The Overtones” opened Munich’s “Long Night of Music” to a crowd of around 1,500 eager fans. The “MINI Club Series – Good To See You” welcomed renowned DJs from the national and international clubbing scene, including Danish DJ and producer Trentemoller and techno legend Westbam. The busiest weekend of the year was the “Two-wheeler days” with 35,000 attendees in July. The year also came to a grand close with the “Night of Colors”, the spectacular New Year’s Eve party for over 3,000 guests.
Also The BMW Welt Event Forum set a new records by hosting 48,000 guests and 444 external events. This events included the 12th Bavarian Sports’ Award; presentation of the Munich Film Festival’s CineMerit Award; the high-profile gala evening for the Eckart Witzigmann award; and the International Cardiology Congress.
Restaurant Awards for “EssZimmer”
BMW Welt and its food partner Feinkost Käfer opened the restaurant “EssZimmer” in the Spring. Just 8 months later, Bobby Bräuer and his team earned a spot in the Michelin food guide, which is considered a prestigious honor in the food world. The Michelin guide described “Esszimmer” as “the newest, most spectacular gourmet restaurant” in Munich and Bobby Bräuer as a “godsend for the local gourmet community”. The top chef was received additional recognition by being named “Rising star of the year” in the Aral Schlemmeratlas restaurant guide.
With BMW Welt being right across from BMW’s headquarters, and housing the BMW museum, it’s a place any BMW fan has to visit at least once. Will you plan a visit there next time you are in Germany?