Lincoln's “Phoenix” Super Bowl commercial was much better than the Twitter generated “Steer The Script” experiment they tried. This commercial had great images, a nice song, good narration, and got the message across about the improved technology and 2013 Lincoln MKZ. Honestly though I am not sure it measured up against other Super Bowl Spots and automaker ads this year.
Better luck next year Lincoln! I think the look of the new Lincoln MKZ is nice though.
Did you like or dislike this commercial? Leave a comment and let me know.