Lexus, like Maserati with Heidi Klum, is trying to leverage the highly anticipated Sports Illustrated Swimsuit Issue which came out recently to boost brand awareness. How is Lexus accomplishing this? By using a Brazilian supermodel, Lisalla Montenegro.
Montenegro is featured in the ad for the 2014 Sports Illustrated Swimsuit issue for the upcoming Lexus RC F sports car. The Lexus RC F has some serious competition in the sports car market specifically the BMW M4. Lexus is hoping that not only the Lexus RC F sports car can turn heads but Lisalla Montenegro can too. Since ad space in the Sports Illustrated Edition is not cheap why not have a video with Lisalla Montengro and the Lexus RC F on Youtube?
Lexus RC F – True Performance – In Sports Illustrated Swimsuit
The shorter this description, the quicker you can click to see the video featuring a model and the new Lexus RC F as seen in the Sports Illustrated Swimsuit Issue. Well what are you waiting for?
I like Lexus advertising in the 2014 Sports Illustrated Swimsuit issue but I thought the Tori 500 racetrack with Tori Praver was a much more original use of a supermodel.
Unfortunately for all those guys wondering this Brazilian supermodel is married to CJ Wilson, the pitcher for the Anaheim Angels. 🙂