Charles Schwab, the financial and investment company, ran a contest called “Oh Chuck! I Blew My Cash.” It asked people to tell Charles Schwab the most ridiculous items or products they have blown money on. The company released this promotional “Minivan” video on Youtube to promote the contest.
It shows a women telling Chuck about how she came to buy a $20,000 minivan. She meet a guy, things were going really well, so he proposed! Of course he did what most guys would do at the site of a minivan… bolt! Chuck precedes to tell Carrie about what would have been better options for that money (I mean he is Charles Schwab) and says, “Minivans are just not cool!”
The story sounds so ridiculous, but it raises an important automotive question. What does this say about Minivans? Are they just so uncool that not even a billionaire financial adviser and successful entrepreneur like Charles Schwab can recommend buying one? Are minivans a signal in our culture and society the we are in fact “not cool” anymore? Leave a comment below and let me know what you think.
If this story is true, I think Carrie should have win the contest!